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High Jump

headlinecnen
Just Imagine
basics
Industry: Culture, Recreation & Sport
Media:TV & Cinema
Published:Nov. 18, 2002
Market:France
Language:French
Style: Minimalism
descriptioncnen
Description / Synopsis


We can better imagine that a 8m95 long jump is a true performance or that a 6m14 world pole-vault record is really an achievement. From now, they will be justly appreciated.

Context


The 9th World Athletics Championships will take place in Paris in August 2003. Today, this large scale event is the 3rd world one in terms of media audience. Here is an appointment not to miss for all sport passionates.
The agency was to meet a clear aim: making the crowds move to the "Stade de France".

Philosophy/Solution


Thus, the agency looked for strong reasons to prefer the "Stade de France" instead of one's sofa! It leant on a simple insight: It is difficult to imagine what is truly the sporting performance and the importance of the achievement.
The agency creative bias was to support the campaign on palpable and tangible measuring units for all of them, and to register these performances in the everyday life of each one.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Director:
Music:
Other credit:Agency Producer Isabelle Dufour Agency Executive Producer Jean-Luc Bagur Advertising Manager Nathalie Zimmermann, Laurence Lachmann
awards
Cannes Lions International Festival of Creativity 2003
Silver
Corporate Image
Eurobest - The European Advertising Festival 2003
Bronze
Corporate
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