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Dumb Ways To Die

Dumb Ways To Die | Metro Trains | McCann Erickson
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basics
Industry: Transport & Tourism
Media:Print
Market:Australia
Language:English
Style: Minimalism
descriptioncnen
How do you reach young commuters who think they will outlive religion? Why not start by breaking every single rule of public safety messaging one could find? A key part of a broader campaign, these cute little dead guys ended up on people's cameras, hash tagged all over Instagram and cheerfully etched in the consciousness of a segment of risk hungry young Melbournians, hard wired to do dumb stuff when and where they shouldn’t.
credit
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awards
Cannes Lions International Festival of Creativity 2013
Gold Outdoor
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Cannes Lions International Festival of Creativity 2013
Bronze Press
Public Health & Safety
D&AD 2013
Yellow Pencil Outdoor Advertising
Poster Advertising Campaigns
London International Advertising Awards 2013
Silver Outdoor
Use of Illustration Campaign
London International Advertising Awards 2013
Silver Outdoor
Art Direction Campaign
London International Advertising Awards 2013
Silver Print
Art Direction Campaign
London International Advertising Awards 2013
Silver Print
Public Service/Social Welfare Campaign
London International Advertising Awards 2013
Bronze Outdoor
Use of Illustration Campaign
London International Advertising Awards 2013
Bronze Print
Public Service/Social Welfare Campaign
New York Festival International Advertising Awards 2013
Bronze Public Service Announcements
Civic & Social Education
The One Show 2013
Bronze Pencil Public Service
Newspaper or Magazine - Campaign
Asia Pacific Advertising Festival 2013
Silver Outdoor
Transit Medium
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