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Killer Virus

Killer Virus | Verlagsgruppe Lübbe | Serviceplan
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basics
Industry: Media & Publishing
Media:Promotion & Event
Market:Germany
Language:English
Style: Minimalism
descriptioncnen
Context
Ken Follett's new novel "Whiteout" is about an extremely contagious virus

Philosophy/Solution
So we have created a POS Display, which drastically shows the content of the story.

STRATEGY
The "contagious" novel is displayed in a quarantine box. The customer can only touch it and leafe through its pages with thick gloves.

Results
The quarantine box improves sales, supports a positive image of the author and the publishing house and generates awareness within the target group.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2006

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