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The Secret

The Secret | Monde Nissin (Thailand) Co., Ltd. | Ogilvy
Download Download JPG | 3000x1688px
basics
Industry: Confectionery & Snacks
Media:TV & Cinema
Market:Thailand
Style: Minimalism
descriptioncnen
The communication objective for this project is to maximize brand awareness and engagement of Voiz brand through the sharable creative contents in online channel via the core brand idea of “Voiz is delicious, so you don’t want to share” with the fun-twist execution. The success came from leveraging impact on creativity execution to differentiate from competitors. The Secret is about the story of a young couple where the hidden secret was revealed. The campaign was successful exceedingly comparing to the budget of approximately 48,000 USD gaining 6,042,189 views.
credit
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awards
D&AD 2019
Graphite Pencil Film Advertising
TV Commercials 61-120 seconds
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