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THE CHALLENGE LAB

THE CHALLENGE LAB | Prudential | Droga5
basics
Industry: Financial & Legal services
Media:Promotion & Event
Market:United States
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Photography:
Design:
Account Supervisor:
Production Company:
Producer:
Other credit:Strategy: Ted Florea/Chet Gulland/Becky Wang/Zach Foster/Josh Millrod/Linda Ha
User Experience: Kathrin Hoffman/Eileen Tang
Technical Director: David Jusus
Amber Wimmer: Senior Interactive Producer
Executive Interactive Producer: Lindsey Slaby
Head Of Art Production: Cliff Lewis
Head Of Integrated Production: Sally-Ann Dale
Creative Chairman: David Droga
descriptioncnen
Brief Explanation
The average American has only $38,000 saved for retirement. Why? It turns out some of our biggest financial challenges are caused by our own behaviors and the way our brains are wired. So, we partnered with professors from leading universities, as well as experts in the field of design, to create The Challenge Lab, a place where people can understand our challenges, and learn how to overcome them. Through videos, experiments, articles and over 60 interactive pieces, we break down their challenges and help people start planning for their future.
awards
Cannes Lions International Festival of Creativity 2013
Silver Titanium & Integrated
Financial Services
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