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WWF TOGETHER

basics
Industry: Public interest & Non-profit
Media:Cyber
Market:United States
Style: Minimalism
descriptioncnen
Brief Explanation
We developed an experience that shares the lives and stories of the world’s most amazing animals in an emotionally engaging way. This helped supporters feel more connected to World Wildlife Fund’s mission, driving further involvement and brand equity.

The WWF Together iPad app launched with an initial eight animal portraits (with additional species to be added regularly). The stories are presented through a unique interactive experience, lush portraiture and the aesthetic metaphor of origami. The animals portrayed in paper helped communicate fragility and the iPad’s tactile nature helped us convey complex and important data in an entertaining way. The stunning, retina display portrait photography also delivers emotionally, locking squarely into the eyes of the animals. The end result is a premium-feeling and thoughtfully-crafted experience that delivers a dynamic set of information.

The portrait animals are outfitted with their own interactive experiences that leverage the unique hardware and gestural features of the iPad: swipe sea ice to reveal polar bear facts, chop the panda’s bamboo, and access the device’s camera to simulate tiger vision. To make information memorable, content is divided into a grid, allowing for playful discovery. The layout allows users to choose their own adventure, while navigational cues provide way-finding indicators. Story completion unlocks email and social sharing functionality, delivered through animation of the species as origami, while sound design provides an immersive responsiveness to user interaction.

WWF Together has experienced 500K+ downloads in 100+ countries, with consumers having spent an equivalent of 12+ years of time within the app. In the iTunes App Store, WWF Together was featured in the top 10 list of ‘Apps that Wow’, was named ‘New and Noteworthy’ and has received an average rating of 4.5 stars.

The app has received wide-reaching praise from publications including Fast Company Design, Design Week, Wired, Creativity Online, and Design Envy. It was also named Mobile of the Month by FWA. Recent awards for WWF Together include Best of Interactive and Best of Show at the American Advertising Awards (ADDYS) in Washington, DC.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Photography:
Account Manager:
Music:
Other credit:Creative Lead: Elizabeth Bieber
Creative: Jefferson Liu, Jonathan Lee, Andy Haynes, Yi-An Chien
Associate Director Of Creative Development: Scott Cullum
Management Supervisor: Sarah Cheffy
awards
Cannes Lions International Festival of Creativity 2013
Silver Mobile
Best Visual Design/Aesthetic
Cannes Lions International Festival of Creativity 2013
Bronze Mobile
Tablets and Other Devices
Cannes Lions International Festival of Creativity 2013
Bronze Mobile
Best User Experience
D&AD 2013
In-Book Digital Design
Interface & Navigation for Websites & Digital Design
London International Advertising Awards 2013
Silver Digital
Visual Design
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