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Blood Beacon

basics
Industry: Public interest & Non-profit
Media:Cyber
Published:Dec. 26, 2018
Market:Taipei, China
Language:Chinese
Style: Minimalism
descriptioncnen
Mission:
In Taiwan, 7.5% of the population donate blood.
That’s the highest rate in the world.
But shortages in specific blood types still occur often.
If a disaster strikes, that can usually mean the difference between life and death.
This means although people are willing to donate blood, yet donors do not donate at the right area and time or the donated blood are not types that urgently needed.
Blood shortages are also unpredictable and immediate.
There’s no easy way for people to find out about blood shortages.
How can we immediately alert and mobilise people to donate in daily lives
and call for people with specific blood types to donate at the most needed time
and area in order to shorten the blood shortages time of certain types?
Idea:
We discovered that the ‘location icon’ we all use daily to search locations looks just like a blood drop when flipped upside down.
And with that… the ‘Blood Beacon’ was born.
We understand that people are reluctant to download extra apps.
We incorporated the ‘Blood Beacon’ into a popular navigational app.
When users look for locations on mobile devices,
the ‘location icon’ connects them with real-time blood inventory data.
If there’s a shortage in a specific blood type, the ‘location icon’ flips upside down,
alerts the user to the blood type in demand,
and navigates them to the nearest blood donation center.
If there’s no shortage, the ‘location icon’ stays the same.
We first cooperated with the ‘Parking Lot App’, an application with over 2 million users.
When 2 million users look for parking spaces, they could receive detailed information including blood type in shortage and blood donation location by using mobile phone, motivating more people with matching blood type to donate their blood.
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Other credit:Group head: Mark Brenndorfer
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