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One Mindful Mind

One Mindful Mind | Neurogen Brain And Spine | TBWA
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Industry: Beauty & Health
Style: Minimalism
Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including:


Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness?

Despite having one of the highest suicide rates globally, Indians still consider mental health to be taboo. There is a need for positive psychology in the face of this epidemic of anxiety. OMM starts a creative discussion on mental health, aiming to transform the way mental health is looked at.

Write a short summary about the collateral execution

One Mindful Mind is an interactive print tool kit that aims to promote mental well-being among children. It consists of 5 simple tools, which ;can be used at one's own pace and convenience. Each tool gives children the ability to think and play in a non-prescriptive manner. Children are free to use the tools of their choice and express their own unique ideas and moods. The 5 tools include: Feeling Flashcards: a set of illustrated cards that help visualize feelings. Mood Journal: It helps children record their daily thoughts with the help of mood wheels and journal pages. Thought Cards: The cards are multi- functional, yet simple. It aims to develop the child through writing and art therapy. Mindful Workbook: A friendly tool that helps the child indulge in reflective and situation based problem solving through activities. It uses various materials to keep a child visually intrigued. Parental Guide: A directory that puts together existing market resources on child mental health. It encourages children to learn about themselves through a mixture of self-realization, visualization and writing. It also strengthens the parent-child bond by encouraging a healthy discussion between them.

Cultural/Context information for the jury

Indian schools do not have a mandatory mental health curriculum in place. Class sizes are large and the teacher student ratio of 1:60 does not permit adequate individual attention towards each child. There are less than 10000 therapists to cater to 1.3 billion people. Indian students have to face a lot of competition for a limited number of seats in colleges owing to the huge labour pool present in the country. The constant pressure to perform right from a young age keeps building up, in the absence of regular, healthy discussions on the same. The problems of childhood later extend to adulthood in the form of mental illnesses. Even though, the course of openly talking about mental health issues is a tough one, enabling students to take care of their own well-being can certainly help in combating these issues while also creating a positive platform for discourse in future.
Cannes Lions International Festival of Creativity 2019
Bronze Health & Wellness
Brand-led Education & Awareness
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