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The Hornbach Hammer

basics
Industry: Retail & Distribution
Media:Promotion & Event
Market:Germany
Language:German
Style: Minimalism
descriptioncnen
The DIY store chain HORNBACH does not just sell products, they supply passion for their customer's DIY projects. To manifest this, HORNBACH bought a tank and forged it into a DIY icon: 7000 hammers. The integrated campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Design:
Account Supervisor:
Producer:
Director:
Sound Design:
Other credit:Project Manager: Christina Walke, Fabian Stein
Account Handler: Matthias von Bechtolsheim
awards
D&AD 2014
In-Book Integrated & Earned Media
Earned Media Campaigns
Golden Award of Montreux 2014
Gold Medal Creative use of media
Best Use Of Mixed Media
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