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Christmas 2117

basics
Industry: Retail & Distribution
Media:TV & Cinema
Market:Germany
Style: Minimalism
descriptioncnen
ScriptInOriginalLanguage
How does the future sound like? In its four minute long online film EDEKA looks hundred years into the future and shows us not just how a world where AI has taken over control looks like but also how it sounds like. The music, which was composed especially for the movie, accompanies the robot on his way from a cold and threating atmosphere into a warm and inviting Christmas with a lovely family. Thanks to the sound effects of the movie the viewer gets access to the robots world of emotions. Every technical sound turns into a emotional expression. That’s how a machine turns into a loveable personality who viewers sympathize with every second of the film.
EntrySummary
There is a worldwide on-going discussion in our society about rapid technological developments and it’s consequences. Everyone’s talking about AI. Some celebrating it. Many fearing it. The German supermarket EDEKA wanted to use the global relevance of the topic for a Christmas movie that combines modern technology and old traditions.
BriefExplanation
The year 2117. AI has taken over control already a while ago. Humans live deep down in the woods. Our abandoned cities are the new home to robots that don’t care about Christmas. That suddenly changes when one of them finds an old Christmas movie in an abandoned cinema. Fascinated by what he sees, he decides to find out what makes Christmas so special. In the woods, far away from modern technology, he finally finds what he is desperately looking for. He meets a lovely family that invites him for Christmas and shows him what this special holiday really is about: love.
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awards
Cannes Lions International Festival of Creativity 2018
Gold Film Craft
Use of Original Music
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Direction
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Production Design / Art Direction
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Cinematography
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Editing
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Sound Design
Clio Awards 2018
Bronze Film Technique
Cinematography
Clio Awards 2018
Bronze Film Technique
Direction
Clio Awards 2018
Shortlist Film Technique
Animation
Clio Awards 2018
Shortlist Film Technique
Visual Effects
D&AD 2018
Graphite Pencil Film Advertising Crafts
Production Design for Film Advertising
The One Show 2018
Gold Pencil Moving Image Craft
Craft - Animation / Single
The One Show 2018
Bronze Pencil Moving Image Craft
Craft - Visual Effects / Single
The One Show 2018
Merit Branded Entertainment
Online / Long Form - Single
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