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CS Light Bulbs

CS Light Bulbs | Crazyservice | Crazyservice
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basics
Industry: House, Garden & Pets
Media:Design & Branding
Market:Belarus
Style: Minimalism
descriptioncnen
Synopsis

CS — is the largest electrical company in Belarus, which supplies the market with more than 5000 items.
Execution

Simple electrical circuit’s graphics, monotonous illustration and clean backgrounds - all this made to focus on the product. The diverse shapes of light bulbs fit perfectly into the silhouettes of insect’s bodies.
Strategy

Target audience - individuals at the age of 20-45 years
Outcome

Increase in sales in first month by 40%
CampaignDescription

Edison dreamed of creating a light bulb of cold light. He??? been looking at the fireflies and believed that this could be made by a human sometime.Today nobody is surprised by LED lamps. So we decided to pay a tribute to the insight of the great inventor. We created a package of his dreams.We were inspired by the textbooks on physics and entomologies almanacs of the early XX century. That is why we combined the idea of a modern "cold light bulbs" and images of insects.
credit
Brand:
Agency:
Photography:
Design:
Other credit:Entrant Company: CRAZYSERVICE, Minsk, Belarus
awards
Cannes Lions International Festival of Creativity 2017
Silver Design
Consumer Electronics & Technology
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