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Courage

Courage | Atlanta Fire Rescue Foundation | Brunner
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basics
Industry: Professional & Public services
Media:Cyber
Published:Nov., 2018
Market:Georgia
Language:English
Style: Minimalism
descriptioncnen
Because becoming a firefighter has some of the most demanding physical and moral requirements, finding any qualified applicants is particularly difficult. Our goal was to use feelings of pride, honor, and a sense of duty to inspire women, Latinos, and LGBTQ candidates to become the next generation of Atlanta’s bravest. Potential candidates needed to know it doesn’t matter who you are, where you come from or how you identify, if you can step forward and pass the tests, you instantly earn respect in a close-knit family of elites.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Editing:
Other credit:Media Director: Ivan Tafur
Cameraman: Jonathan Banks
Link:https://brunnerworks.com/brunner/case-studies/atla...
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