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J02: Duracell's "Trust Is Power" Campaign Directed by Steve Ayson

basics
Industry: Electronics & Audio-Visual
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
Into a world where things like trust, and facts, seem to have lost some meaning, Duracell has launched a timely message: Trust is power, and there’s no power you can trust like Duracell.
BriefExplanation
Duracell has been demonstrating the importance of a trusted power source in many areas of everyday life, and now it’s bring its message to gamers. The world’s most trusted battery displays its trustworthiness once again in "Gaming”, showcasing how essential Duracell batteries are when playing countless hours of video games with your wireless remote control. Never trust a battery to do a Duracell job.
credit
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Agency:
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film
Online > Consumer Durables
The One Show 2018
Merit Moving Image Craft
Craft - Direction / Campaign
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