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Football Decoded

basics
Industry: Culture, Recreation & Sport
Media:TV & Cinema
Market:United Kingdom
Style: Minimalism
descriptioncnen
FIFA18 was crucial for Xbox. But PlayStation had all the FIFA marketing rights. How could we market FIFA when it was forbidden? By leveraging something bigger than videogame football – real football. Collaborating with Real Madrid, we translated every move on the pitch into the Xbox buttons for FIFA. Via in-stadium and broadcast experiences, we linked FIFA with Xbox without naming the game, making our audience better at FIFA on Xbox, reaching 650 million viewers per match (x 12 matches) & the FIFA unique player base grew 10% y.o.y. from launch through to Q3
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awards
D&AD 2019
Graphite Pencil Experiential
Community Experience
D&AD 2019
Graphite Pencil Experiential
Branded Entertainment Experience
D&AD 2019
Graphite Pencil Integrated
Innovative Use of Media
D&AD 2019
Graphite Pencil Press & Outdoor
Interactive Sites Poster Advertisng
D&AD 2019
Wood Pencil Media
Use of Integrated
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