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Bear (French)

Bear (French) | Fondation Nicolas Hulot | BBDO
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headlinecnen
Our Destinies Are Linked. No Nature, No Future.
basics
Industry: Public interest & Non-profit
Media:Outdoor
Published:Aug. 8, 2004
Market:France
Language:French
Style: Minimalism
descriptioncnen
Description / Synopsis


Soft and powerful, the campaign is composed by 3 posters representing successively a bear which protects a baby, a tree which rocks a baby, then an eagle which feeds it. A simple and symbolic way to show that the man and nature destinies are closely dependent.

Context


After its shock campaign in 2003, Nicolas Hulot Foundation continues its mission to sensibilize and launches a second outdoor campaign.

Philosophy/Solution


The creative exercise has been to make strong visuals around positive values.
Valérie Accary: "This campaign seeks only to reassert the fundamental interdependence between the man and nature. In showing an image with the nature protecting us, this campaign repeats us that we have to protect the nature. It uses an emotional and esthetic style so as to reach the great majority of us.
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awards
Grand Prix de la Publicité Presse Magazine 2004
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