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A&W's Last Straw Sculpture

A&W's Last Straw Sculpture | A&W | Rethink
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basics
Industry: Non-alcoholic drinks
Media:Ambient & Interactive
Market:Canada
Style: Minimalism
descriptioncnen
A&W Food Services of Canada Inc. and Rethink are kicking-off 2019 with a 35-foot sculpture made from the last of the quick service restaurant’s plastic straws. The installation comes after A&W became the first fast food restaurant chain in North America to eliminate plastic straws from all locations.

A&W’s Last Straw Sculpture can be seen at Union Station until Sunday Jan 13th.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Photography:
Account Supervisor:
Producer:
Other credit:Director of Amplification: Darren Yada
Strategist: Aliz Tennant
Strategy Coordinator: Samantha Cheng
Art Installation Production Partner: TYGH
Videographers: Scott McClellan, Mike Kirsch
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