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Let's distance

Let's distance | Lala Costa Rica and Guatemala | Havas
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basics
Industry: Non-alcoholic drinks
Media:Cyber
Style: Minimalism
descriptioncnen
Our regional client asked for a digital strategy for adapting to the COVID-19 pandemic. We did it through a trimestral strategy, that includes this idea. Our study reports that 62% of consumers consider that brands should take a stand on this new pandemic and help them get through it. So we decided to remind our Instagram fans the most important measure of all to fight this disease: social distancing. That is why we changed our Instagram feeds, and began to leave blank spaces between each post, so we create awareness and rise consciousness. Because we thought that, if Instagram posts could distance themselves, imagine what you can do.
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