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Maze Without Exit

Maze Without Exit | End-of-Life Care Association of Japan | Dentsu
Download Download JPG | 4000x2836px
basics
Industry: Public interest & Non-profit
Media:Design & Branding
Market:Japan
Style: Minimalism
descriptioncnen
Synopsis

In Japan, the number of elderly people is increasing, and the demand for end-of-life nursing care needs have elevated rapidly in recent years. At the same time though, nurses and caregivers are finding many difficulties when communicating with patients who are near death.The End-of-Life Care Association is the NPO which teaches the way to communicate with patients who are in the final stage of death.Their aim was to increase the number of people who take the course.The budget was 100 thousand JPY, 3 types of designs, and 1000 posters were printed.
Strategy

The courses provided by End-of-Life Care Association can help to solve the burden of communicating with patients who are in the final stage of death.To increase participants of the course, it was a must to increase the recognition rate.It was a must to raise the recognition rate of the NPO, in order to increase the number of participants.Targets are caregivers, nurses and families of End-of-life patients.In order to bring a strong impact, the poster expresses the anxious feeling of a person suffering.
Outcome

The posters contributed greatly, resulting in 186% increase in participants of the event. The event was hosted by End-of-Life Care Association.Furthermore, receiving great attention from social media, the NPO was featured in the one-hour TV program.http://www.nhk.or.jp/professional/2017/0306/
CampaignDescription

As you gradually come close to the picture of the patient near death, you will find that it is made out from a maze.We expressed the difficulty of communicating with end-of-life patients, and appealed that the NPO will be a help for those who are facing the subject (eg caregivers or nurses).
Execution

Our client is a small NPO launched by a hospice physician.The aging society is a major problem in recent years, and publicising the activities of this NPO will contribute to solve social issues in Japan.However, not many people were interested nor knowledgeable about this issue.Therefore, in order to raise the recognition rate with what little money we had, we distributed the posters at the event, and also sticked it at their booth.Synopsis

In Japan, the number of elderly people is increasing, and the demand for end-of-life nursing care needs have elevated rapidly in recent years. At the same time though, nurses and caregivers are finding many difficulties when communicating with patients who are near death.The End-of-Life Care Association is the NPO which teaches the way to communicate with patients who are in the final stage of death.Their aim was to increase the number of people who take the course.The budget was 100 thousand JPY, 3 types of designs, and 1000 posters were printed.
Strategy

The courses provided by End-of-Life Care Association can help to solve the burden of communicating with patients who are in the final stage of death.To increase participants of the course, it was a must to increase the recognition rate.It was a must to raise the recognition rate of the NPO, in order to increase the number of participants.Targets are caregivers, nurses and families of End-of-life patients.In order to bring a strong impact, the poster expresses the anxious feeling of a person suffering.
Outcome

The posters contributed greatly, resulting in 186% increase in participants of the event. The event was hosted by End-of-Life Care Association.Furthermore, receiving great attention from social media, the NPO was featured in the one-hour TV program.http://www.nhk.or.jp/professional/2017/0306/
CampaignDescription

As you gradually come close to the picture of the patient near death, you will find that it is made out from a maze.We expressed the difficulty of communicating with end-of-life patients, and appealed that the NPO will be a help for those who are facing the subject (eg caregivers or nurses).
Execution

Our client is a small NPO launched by a hospice physician.The aging society is a major problem in recent years, and publicising the activities of this NPO will contribute to solve social issues in Japan.However, not many people were interested nor knowledgeable about this issue.Therefore, in order to raise the recognition rate with what little money we had, we distributed the posters at the event, and also sticked it at their booth.
credit
Brand:
Agency:
Other credit:Entrant Company: DENTSU INC., Tokyo, Japan
Media Agency: DENTSU INC., Tokyo, JAPAN
PR Agency: DENTSU INC., Tokyo, JAPAN
Creative Planning Division5, HITOMI MISUMI, DENTSU.INC
Creative Planning Division1, KYOKO KITA, DENTSU INC.
awards
The One Show 2018
Merit Design
Promotional / Posters - Series
The One Show 2018
Merit Design
Craft / Illustration - Single or Series
Cannes Lions International Festival of Creativity 2017
Shortlist Design
Posters
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