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DO Black – The carbon emission limit

DO Black – The carbon emission limit | Doconomy | RBK
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basics
Industry: Financial & Legal services
Media:Cyber
Style: Minimalism
descriptioncnen
Doconomy, which provides digital tools to reduce individual CO2 impact, wanted to up its commitment at the release of the IPCC report. The challenge was to ensure understanding of required cuts in CO2 emissions to achieve a 50% reduction by 2030, and position Doconomy as an agent for change. Working with UNFCCC & Mastercard, the first CO2 emission limit - linking consumption with its impact - was developed, and DO Black, the first carbon limit credit card, was introduced. The innovation is a scalable application, relevant to all markets and payment solutions, and offered to every bank in the world.
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D&AD 2020
Shortlist Digital
Creative Use of Data
D&AD 2020
Shortlist Digital
Creative e-Commerce
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