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Laughing Horses

Industry: Automotive & Services
Media:TV & Cinema
Style: Minimalism

Our online film starts with three horses on a field almost dying of laughter. To their great amusement a man is desperately trying to back a horsebox trailer into a parking spot. The more he fails the more horses start laughing. While the horses are trying to catch their breath another car with a horsebox trailer arrives. With the help of the Trailer Assist feature this driver steers the trailer directly into the parking space. Leaving the horses completely speech- or rather, laughless.

In Germany about 3,7 million people do equestrian sports. Not only them but an overall high proportion of drivers using trailers choose mid-size SUVs due to their higher centre of gravity and offroad capabilities. For many of those drivers steering a trailer backwards remains a big challenge. Because your rearview is blocked and the trailer steers in the inverse direction of your steering wheel angle. Thus backing a trailer into a parking space, without proper assistance such as Trailer Assist, can easily becomes quite a funny and embarassing sight.?
Chief Creative Officer:
Creative Director:
Account Manager:
Director of Photography:
Sound Design:
Post Production:
Other credit:Graphic Art Director: Tobias Lehment
Client Service Director: Jan Isterling
Head of Moving Images: Axel Döpner
Marketing Director: Lutz Kothe
Head of Marketing Communication: Jörn Hartig
Advertising Supervisor: Henning Teichmann, Maren Tinney
Media Agency: MediaCom GmbH
CEO: Reinhard Patzschke
CD Art: Matthias Preuß
Executive Producer: Jan Fincke
Cannes Lions International Festival of Creativity 2017
Silver Film
Cars & Automotive Products & Services
Cannes Lions International Festival of Creativity 2017
Bronze Film Craft
Cannes Lions International Festival of Creativity 2017
Shortlist Film Craft
Visual Effects
D&AD 2017
Wood Pencil Film Advertising Crafts
Special Effects for Film Advertising
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