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Boarding

headlinecnen
One of the best places on earth
basics
Industry: Transport & Tourism
Media:TV & Cinema
Published:Mar. 26, 2006
Market:France
Language:French
Style: Minimalism
descriptioncnen
Context


Once more, Air France has to surprise and renew its advertising writing. Moreover other actors of the aerian sector have lately renewed their campaigns. No more planes and cabins, from now on, mosts of aerian companies advertisings represent the client.

Philosophy/Solution


Air France decided to express a new and more involved promise for the business flyer, a well-being promise... even a 'better-being'promise. Making the sky the best place on earth is taking care of each passenger.
Two complementary advertisings (serenity and tonic universe) to express every facets of well-being according to Air France.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Director:
Other credit:Sound Producer Marc - Antoine Moreau
Sound Production Novaprod
Music Company / Composer Aswefall
Advertising Manager Françoise Brousse, Christine Micouleau, Patricia Manent-Fleutiaux
awards
Golden Award of Montreux 2007
Gold Medal
Transport/Telecommunications
New York Festival International Advertising Awards 2007
Bronze
Transportation/Travel/Tourism
Meribel Ad Festival - Central Europe Cristal Awards 2006
Cristal
Europe: commercial / Transport
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