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OK GO

basics
Industry: Automotive & Services
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
Chevy collaborated with viral-video geniuses OK Go to create a remarkable first for both the car world and the music world. The band used a Chevy Sonic to actually play their song ‘Needing/Getting’. The car was modified with seven robotic arms and driven through two miles of desert track covered with 1,157 precisely placed instruments. From inside the Sonic, the band activated the car’s arms as singer Damian belted out the lyrics and showed off his new stunt-driving skills. The result was a spectacular music video that aired in the Super Bowl pre-game show, and instantly hit number one on YouTube.
credit
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Other credit:Arrangement: Damian F Wagner
Music: Ok Go/Needing/Getting
Production Designer: Bill Horbury
awards
D&AD 2013
Nomination TV & Cinema Advertising
Long Form Branded Content
D&AD 2013
In-Book Film Advertising Crafts
Use of Music for Film Advertising
The One Show 2012
Bronze Pencil Branded Content
Branded Content / Music Videos
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