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Drag Him Away

basics
Industry: Public interest & Non-profit
Media:Outdoor
Published:Apr., 2012
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
情节
Drag Him Away features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO http://www.ncdv.org.uk/stop AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim's behalf.
credit
Brand:
Agency:
Production Company:
Other credit:Creative Team: Hugh Todd, Adam Scholes
awards
The Kinsale Shark Awards 2012
Silver Outdoor
Best Interactive
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