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Reports Absence

Reports Absence | Burger King | Buzzman
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basics
Industry: Food
Media:Outdoor
Published:Nov., 2019
Market:France
Language:French
Style: Minimalism
descriptioncnen
In November, BURGER KING® France is hijacking signage panels, in places where there is no restaurant nearby,
to inform you that they are now using Deliveroo delivery service.
A new OOH campaign visible throughout France by Buzzman.

With 328 restaurants, BURGER KING® is now well established throughout the country, but there are still a few places where the brand is not yet present. Instead of being complexed about it, the brand decided to make it into a strength and have fun with it.

Through an OOH campaign, BURGER KING® gives passers-by false directions that will not lead them to one of its restaurants because there are none nearby. A smart operation that allows the brand to announce that they are using Deliveroo in the area to deliver orders.

All fans of flame-grilled burgers will be reassured!

The OOH is visible in November throughout France.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Account Manager:
Other credit:Vice – President: Thomas Granger
Managing Director: Julien Levilain
Head of Account: Loïc Coelho
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of production print: Vanessa Barbel
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