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Intel Drone Light Show at The Olympics

basics
Industry: Electronics & Audio-Visual
Media:Design & Branding
Market:United States
Style: Minimalism
descriptioncnen
Intel traveled to PyeongChang for the 2018 Winter Olympics, where sub-zero temperatures and stiff winds challenged not just the world’s top athletes, but its Shooting Star drones. A 1,200-strong force of drones formed a light show at the Opening Ceremony, with mesmerising dove, snowboarder, and Olympic Rings formations taking centre stage. Despite harsh conditions, the Drone Team set a Guinness World Record for most number of drones flown simultaneously.
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awards
Clio Awards 2018
Gold Branded Entertainment
Events/Experiential
Clio Awards 2018
Silver Events/Experiential
Events
Clio Awards 2018
Silver Public Relations
Special Event
Clio Awards 2018
Bronze Branded Content
Events/Experiential
Clio Awards 2018
Bronze Innovation
Medium Innovation
D&AD 2018
Graphite Pencil Media
Use of Events
The One Show 2018
Gold Pencil Design
Innovation in Design / Experiential / Environmental
The One Show 2018
Gold Pencil Moving Image Craft
Craft - Innovation in Moving Image Craft / Visual
The One Show 2018
Silver Pencil Branded Entertainment
Innovation in Branded Entertainment
The One Show 2018
Merit Print & Outdoor
Innovation in Print & Outdoor / Ambient Media
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