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basics
Style: Minimalism
credit
Creative Director:
Producer:
Post Production:
Other credit:Project: 3D video installation “Creation (Megaplex)”
VFX: Ntropic
Flame Compositors: Nate Robinson, Simon Mowbray, Maya Korenwasser, Alaina Goetz, Matthew Tremaglio
3D Artists: Wren Myer, Paul Fuller
Rotoscope Artists: Roel Elaco, Jun delaPena, Alfred Ilagan, Romel Belicario
descriptioncnen
ARTIST MARCO BRAMBILLA’S 3D VIDEO INSTALLATION
“CREATION (MEGAPLEX)” FEATURES NTROPIC’S VFX ARTISTRY;
SOLO EXHIBIT OPENS IN NEW YORK THIS WEEK
NY, SF, LA – (January 24, 2013) – When Video Artist Marco Brambilla’s newest 3D
video installation opened in Los Angeles in the fall, it met with rave reviews in the
LA art scene. The last and third installation in a trilogy, “Creation (Megaplex),” opens
in New York this week at the Nicole Klagsbrun Gallery with an artist’s reception this
evening from 6-8 pm.
“Creation (Megaplex)” continues to showcase Brambilla’s unique and innovative
talent. Drawing from an array of pop cultural sources in order to re-contextualize
century old histories, Brambilla's films challenge the standards of both art and
film. The third in a trilogy of 3D videos that started with Civilization (Megaplex),
2008, and Evolution (Megaplex), 2010, Creation (Megaplex), 2012, presents a
spectacular cinematic composition that culls from a vast archive of iconic
Hollywood films. Set within the form of a giant DNA helix, Brambilla takes the
viewer on a spiraling trajectory that begins with a big bang and continues
through embryonic inception, idyllic, Eden-like bliss and decadence. The
elaborate succession finally culminates in a state of super-saturation, where
structure implodes and interminably re-invents itself to begin again as an
erupting point in space. Digitally assembled images generate a hyper-realistic
landscape of clouds, meadows and burning cityscapes, against which humanity
oscillates between a frenzied production and consumption of its own creation.
With each cycle of the work, Brambilla’s video engulfs the viewer in an overload of
imagery almost impossible to sustain.
Ntropic Creative Director/Founder Nate Robinson, contributed to this project by
working with the Artist to complete Brambilla’s 3D creative vision. The Ntropic
team designed an internal digital rotoscoping pipeline, which could handle the
enormous number of video clips, 1500 in all, for the project. Robinson notes that
Ntropic approached “Creation (Megaplex)” in sections, in order to address the sheer
volume of 3D elements. “Looking back, I know this project is going to be a big
highlight in my career,” he concludes. “It was a true art project that allowed Ntropic
and me to make a creative contribution that really took it to a whole new level. I’m
thrilled with the results and wish Marco the best of luck and continued success
with the exhibit as it takes on the art scene in New York.”
"Nate has a unique combination of creative and technical skill,” says Brambilla. “He
and his team were able to deal with the immense challenges of such a dense and
complex work, while giving it a sense of fluid continuity throughout the process."
About Marco Brambilla:
Brambilla’s fine art work has been exhibited extensively in institutions both in the
United States and abroad, including the New Museum of Contemporary Art, New
York; San Francisco Museum of Modern Art, San Francisco; Santa Monica Museum
of Art, Santa Monica; Corcoran Gallery of Art, Washington, D.C.; Kunsthalle Bern,
Berne; Alcalá 31, Madrid. His 3D video installation, “Evolution (Megaplex)” is
currently on view at the Eli and Edythe Broad Art Museum in East Lansing,
Michigan. Brambilla lives and works in New York.
About Ntropic:
Ntropic draws its strength from a diverse background of creative talent.
Assembling a global community of artists in multiple locations, the studio has
built a creative collective with strengths in all facets of production and post-
production ranging from conceptual design and motion graphics to photo-real
CG and seamless compositing. Ntropic focuses on elegant, intelligent, and
conceptual visual effects producing award-winning work for commercials, music
videos, feature films, experiential theaters, and interactive content.
As industry mediums rapidly change, Ntropic maintains a foothold on the
bleeding edge of technology... leading the charge into a new era of entertainment
media. The studio removes the mystery from the black box of technology and
operates as a creative hub for directors and agencies to converge and collaborate
without limitation.
Ntropic’s creative directors thrive on the unique challenges of production and
work closely with the creative team to concept, visualize, and realize their artistic
vision. Offering innovative solutions for otherwise impossible tasks, Ntropic
inspires artists and filmmakers to expand the horizons of possibility.
The studio’s objective is to create an inspirational environment for artists and
clients to come together and not worry about the how, but stay focused on
creating the most fascinating and innovative work to date.
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