Truck Art Childfinder
share |
Post comment |
basics | |
Industry: | House, Garden & Pets |
---|---|
Media: | Design & Branding |
descriptioncnen |
Every year, 3000+ children go missing in Pakistan, and are often displaced quickly to parts of the country where media coverage is low. Berger Paints used a local form of art called "Truck Art" in which trucks are painted with floral patterns, animals, slogans - and portraits of famous personalities, which we replaced with portraits of missing children in similar style with a helpline number. The trucks now travel across all parts of Pakistan, and while covering more than 50,000 kms, have located 3 children in only 4 weeks. |
credit | |
Brand: | |
---|---|
Agency: | |
Production Company: |
awards | |
![]() | D&AD 2019 Graphite Pencil Illustration Site Specific |
---|
Latest Updated
Loading...