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Truck Art Childfinder

Truck Art Childfinder | Berger Paints | BBDO
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basics
Industry: House, Garden & Pets
Media:Design & Branding
Style: Minimalism
descriptioncnen
Every year, 3000+ children go missing in Pakistan, and are often displaced quickly to parts of the country where media coverage is low.

Berger Paints used a local form of art called "Truck Art" in which trucks are painted with floral patterns, animals, slogans - and portraits of famous personalities, which we replaced with portraits of missing children in similar style with a helpline number.

The trucks now travel across all parts of Pakistan, and while covering more than 50,000 kms, have located 3 children in only 4 weeks.
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D&AD 2019
Graphite Pencil Illustration
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