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SMOKING KID

basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:Thailand
Style: Minimalism
descriptioncnen
Description of Ambient execution
At smoking areas outside busy public buildings in central Bangkok and suburbs, we get child actors aged 7 to 10, holding a cigarette, to walk up to adults and ask them for a light. When adults refuse and warn the children not to smoke, the child actors would ask them why they themselves are smoking and hand a brochure to the adults.
credit
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awards
Cannes Lions International Festival of Creativity 2012
Bronze Outdoor
Stunts & Live Advertising
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