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Skinny Toys - Yellow Duck, Teddy Bear

Skinny Toys - Yellow Duck, Teddy Bear | CARE | McCann Erickson
Download Download JPG | 3439x1983px
headlinecnen
They share everything. Including hunger / They go to sleep together. With hunger that is.
basics
Industry: Toys & Games
Media:Print
Market:Czech Republic
Style: Minimalism
descriptioncnen
CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help.

To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.
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