NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Sky Q

basics
Industry: Media & Publishing
Media:TV & Cinema
Market:United Kingdom
Style: Minimalism
credit
Brand:
Agency:
Production Company:
Producer:
Director:
Director of Photography:
Editing:
Sound Design:
Post Production:
descriptioncnen
Sky campaign announces the November launch of Netflix on Sky Q
London, 8 October, 2018: Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q.
The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland
In the main 40” TV spot we see Idris transported through the worlds of different Netflix and Sky shows to highlight how it’s never been easier to go from a Netflix show, to a Sky show, back to a Netflix show and then to a Sky show again.
Travelling first into the world of hit Netflix drama, The Crown, Idris gets to witness Phillip becoming a Prince, before moving into the domain of Tin Star where Idris has a quick chat with Jim Worth. Next, he moves into the dark upside down of Strangers Things and finally he gets to witness the landing of a mighty Dragon in Game of Thrones.
The summation that the spots ends on is, “The best TV, all in one place.”
“Now that Netflix is on Sky, it’s frankly a TV lover’s dream,’ said Aaron Willmer, ECD at Brothers and Sisters. We had a lot of fun getting Idris to teleport seamlessly from a Sky show to a Netflix show and back again. Hopefully people enjoy watching it and marvel at the possibility of having both amazing content worlds at their fingertips.”
In the campaign’s OOH elements strong images from Netflix and Sky shows are placed side by side, again within one screen to highlight that the best TV is now all in one place and accessible from the Sky homepage.
“Integrating Idris into the content is not something we have done before with him,” Willmer continued. “It is a very simple storyline but the integration allows us to visualise the proposition in a new interesting and engaging manner.”
Media planning and buying was handled by MediaCom.
Latest Updated
Loading...
Sponsor