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LIVES "MOE"

basics
Industry: Retail & Distribution
Media:Radio
Style: Minimalism
descriptioncnen
ScriptInEnglish
MVO: At 41, I am alone and unwanted. The ugliest thing in Paris. At 59, I finally get a father. He adopts me. Clothes me. Gives me a job. I’d do anything for him. At 117, I kidnap the girl he desires. At his request. But at 146, while being punished for my crime, I fall for her too. In the midst of the jeering, the flogging, the blood running down my back. At 198, I’ve accepted that she could never love a creature like me. My father though, won’t take no for an answer. At 210, I find her in a white dress...hanging from the scaffolding. So at 213, I push the only man who has ever loved me to his death. ANNCR: With a book, you’re not just turning a page. You’re living a whole other life. Victor Hugo’s “The Hunchback of Notre Dame” and other Classics. Available at the Fully Booked bookstores and fullybookedonline.com
BriefExplanation
Fully Booked is one of the largest and most popular bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the character in the story. At the end of the spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com
credit
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Radio and Audio
Sectors > Retail
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