NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Break Up

basics
Industry: Financial & Legal services
Media:Cyber
Market:Australia
Style: Minimalism
descriptioncnen
Australians have always believed their four biggest banks work together, eliminating competition. As a result, for two years they refused to notice NAB, the National Australia Bank, becoming fairer and more competitive. Instead of fighting this perception of ‘togetherness’, we embraced it, letting Australia witness NAB breaking up with the other banks. The break up exploded simultaneously across different media, surprising the nation. It received $5million earned media in a single day and completely transformed the perception of NAB.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Design:
Print Production:
Account Supervisor:
Account Manager:
Producer:
Director:
Editing:
Sound Design:
Other credit:Creative Chairman: James McGrath
Head of Projects: Josh Mullens
Interactive Producer: Karina De Alwis
Executive Interactive Producer: Sasha Cunningham
Music Producer: Karl Richter
Director of Digital Innovation: Eaon Pritchard
Technical Lead: Daniel Zabinskas
Planning & Insights Director: Paul Rees-Jones
Business Director: Tim McColl
awards
D&AD 2012
Nomination Direct
Direct Integrated Campaigns
Cannes Lions International Festival of Creativity 2011
Silver Promo
Technique
Latest Updated
Loading...
Sponsor