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Vivid Memories, 3

Vivid Memories, 3 | Raum D Studio | Ogilvy
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basics
Industry: Beauty & Health
Media:Print
Market:Germany
Style: Minimalism
descriptioncnen
To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer’s patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so we made this person’s memories once more accessible. We toured this exhibition, which incl. 4 ‘panels’ representing personal and historical milestones in a person’s life, in major cities along the Rhine and Ruhr rivers. Person’s with Alzheimer’s have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated. Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories.
credit
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Other credit:Project Management: Anke Breuer
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