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Assortment of Poophemisims

basics
Industry: Pharmaceutical
Media:Radio
Market:South Africa
Style: Minimalism
descriptioncnen
EntrySummary

“Poophemisms” are a play on euphemisms, which use mild or roundabout expressions to refer to something considered too unpleasant or embarrassing to mention directly.
ScriptInEnglish

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BriefExplanation

Constipation is embarrassing, no one wants to refer to it directly, and yet it is a common ailment many suffer from. Enter Poophemisms. A series of humorous, whimsical phrases that refer to the problem of constipation in an indirect, tongue-in-cheek way – thereby making light of an awkward topic. Each radio spot features a well-spoken, elderly gent reading out a series of ‘poophemisms’ which humorously indirectly refer to constipation, thereby making light of a normally awkward topic.
BriefWithProjectedOutcomes

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credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
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Art Director:
Illustrator:
Other credit:Entrant Company: Y&R SOUTH AFRICA, Cape Town, South Africa
Additional Company: Y&R, Hong Kong, HONG KONG
Head of Art, Gareth Cohen, Y&R South Africa
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Health & Wellness
Nutraceuticals
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