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Shake On It

basics
Industry: Media & Publishing
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
Brief Explanation
The gentlemen’s bet: It’s better than regular betting, because you stand to lose so much more than money. You lose dignity, pride and maybe a little hair. And these fates are all sealed the same way: with a handshake. "Shake On It" is part of ESPN’s “IT’S NOT CRAZY, IT’S SPORTS” brand campaign – an effort to expose fans and the greater public to truths that are normal in the world of sports, yet outside of it, anything but. The campaign celebrates all the bizarre, inspiring, ridiculous, random and loveable ways sports affect culture and our lives.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Planner:
Producer:
Director:
Director of Photography:
Editing:
Music:
Other credit:Special Effects Computer Graphics: Vfx: Schmidgital
Head Of Agency Content Production: Lora Schulson
awards
Cannes Lions International Festival of Creativity 2012
Silver Film
Publications & Media
Clio Awards 2012
Silver Film
Television/Cinema
International ANDY Awards 2012
Gold Television, over :30 spots
Media
The One Show 2012
Silver Pencil Consumer Television
Consumer Television / 60 Second - Single
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