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Response Campaign

Response Campaign | Old Spice | Wieden+Kennedy
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basics
Industry: Beauty & Health
Media:Cyber
Market:United States
Language:English
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
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Copywriter:
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Other credit:Arrangement: Lime Studios
Ep: Sue Troyan
Special Effects / VFX: The Mill

Programmer: Trent Johnson, John Cohoon
descriptioncnen
Brief Explanation:
“The Man Your Man Could Smell Like” television spot was a huge success, but we wanted to engage with fans on a deeper, more intimate level. We thus created an interactive experience in which our Old Spice Guy personally responded to fans on the Internet in real time. Instead of using traditional paid media, we leveraged social platforms including YouTube, Facebook and Twitter—ultimately creating an effort that would become one of fastest-growing and most popular interactive campaigns in history.
awards
Cannes Lions International Festival of Creativity 2011
Grand Prix Cyber
Digitally Led Integrated Campaign
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