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4-20

4-20 | Smak
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basics
Industry: Food
Media:Ambient & Interactive
Published:Apr., 2007
Market:Canada
Language:English
Style: Minimalism
descriptioncnen
Smak approached Nando’s with the idea of capitalizing on 4/20 (the yearly cannabis culture celebration) in downtown vancouver. Wearing cheeky brand messages and carrying pseudo-protest signs, the smak team blitzed the scene, distributing fresh chicken burgers, thousands of vouchers and branded matchbooks to a captive audience with the munchies.
credit
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Creative Director:
Copywriter:
Illustrator:
Photography:
Other credit:Other Additional Credits: Tuuli Hannula, Andrea Sawer, Sylvie Gohl
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