NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Rat's Tale

basics
Industry: Professional & Public services
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
Solution
Working with street cast actors and shot over 3 long days, the vision for this film required an honest and uninfluenced approach to the series of vignettes. The situations were developed off the real life experiences of our Facebook cast actor, whom had zero acting experience. Authentic and raw, the film was about creating a no-holds-barred experience-fest that treated the target market with reverence and legitimacy.
BriefExplanation
In NZTA’s ‘Rat’s Tale’, we follow our bonafide hero through a series of his wildest adventures and ultimately land with him at his decision not to drive home after drinking one night. The spot sets about grabbing an audience of adrenaline loving bogans by the nuts and revelling in the thrill seeker life by showing just what you might be missing out on if you drink and drive.
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Direction
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Cinematography
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Use of Original Music
The One Show 2018
Merit Moving Image Craft
Craft - Editing / Single
The One Show 2018
Merit Moving Image Craft
Craft - Direction / Single
Latest Updated
Loading...
Sponsor