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Mark Twain

Mark Twain | Penguin Books | McCann Erickson
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basics
Industry: Culture, Recreation & Sport
Media:Outdoor
Published:2012
Market:India
Style: Minimalism
descriptioncnen
We were asked to help increase sales of Penguin Audiobooks by convincing readers that listening to audiobooks can be as good as listening to the authors themselves. Taking the iconic figures of William Shakespeare, Mark Twain and Oscar Wilde, we merged realistic depictions of their appearances with the shape of headphones, implying that the writers would actually be whispering into the ears of whoever wore them. In less than a week after the release of our ads, awareness of Penguin Audiobooks had increased by 15% and sales had also gone up by 7%.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Typographer:
Account Supervisor:
Advertiser's Supervisor:
Other credit:Senior Visualiser: Nobin Dutta
awards
D&AD 2014
In-Book Crafts for Design
Illustration for Advertising
D&AD 2014
In-Book Graphic Design
Posters (Graphic Design)
D&AD 2014
In-Book Outdoor Advertising
Poster Advertising/Existing Sites
D&AD 2014
In-Book Outdoor Advertising
Poster Advertising Campaigns
D&AD 2014
In-Book Outdoor Advertising
Free Format
D&AD 2014
In-Book Poster Advertising
Free Format
International ANDY Awards 2014
Gold Promotional Items
International ANDY Awards 2014
Silver Newspaper
The One Show 2014
Gold Pencil Newspaper
Full Page or Spread - Single
The One Show 2014
Gold Pencil Newspaper
Full Page or Spread - Campaign
The One Show 2014
Gold Pencil Print Craft
Art Direction - Single or Campaign
The One Show 2014
Silver Pencil Collateral
Posters - Single
Cannes Lions International Festival of Creativity 2013
Gold Press
Publications & Media
Cannes Lions International Festival of Creativity 2013
Gold Press
Art Direction
London International Advertising Awards 2013
Silver Print
Art Direction Campaign
London International Advertising Awards 2013
Bronze Outdoor
Use of Illustration Campaign
London International Advertising Awards 2013
Bronze Outdoor
Use of Illustration
London International Advertising Awards 2013
Bronze Print
Use of Illustration Campaign
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