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Dribble Cry

basics
Industry: Miscellaneous
Media:Radio
Market:New Zealand
Style: Minimalism
credit
Brand:
Agency:
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Account Manager:
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Production Company:
Other credit:Entrant Company: COLENSO BBDO, Auckland, New Zealand
Media Agency: STARCOM NZ, Auckland, NEW ZEALAND
PR Agency: IMPACT PR, Auckland, NEW ZEALAND
Creative Chairman, Nick Worthington, Colenso BBDO
Group Business Director, Ahmad Salim, Colenso BBDO
Business Director, Abbi Barker, Colenso BBDO
Brand Manager - Dog and Specialty, Maria Granados, Mars NZ
Head of PR & Activation, Paul Gunn, Colenso BBDO
Marketing Director, Oliver Downs, Mars NZ
Marketing Manager - Pet, Cormac van den Hoofdakker, Mars NZ
descriptioncnen
BriefExplanation

It can be hard on parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents.
ScriptInEnglish

(SFX: of front door closing.) (Melancholy music starts.) MVO:When your son leaves home, you might get ‘Dribble Cry’(SFX: of a mother sobbing)MVO:It’s a cry so sorrowful that as well as weeping from your eyes, you weep from your mouth.(SFX: of more sobbing)MVO:Millilitres of misery collecting behind your bottom teeth until eventually…(SFX: of mum really sobbing)MVO:…spilling over…like a little saliva swat team rappelling out of your mouth and down onto the bathroom tiles. Man:Area secure sir, everything looks sad.MVO:When your kids leave home avoid the Dribble Cry. Adopt a dog. (SFX: Dog bark)MVO:Go to replacethem.co.nz. Brought to you by the Pedigree Child Replacement Programme.
awards
Cannes Lions International Festival of Creativity 2017
Silver Radio
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