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The Jonah Lomu Machine

basics
Industry: Alcoholic drinks
Media:Cyber
Published:Aug., 2015
Market:Ireland
Language:English
Style: Minimalism
descriptioncnen
To kick off Heineken’s global sponsorship of Rugby World Cup 2015, ROTHCO created the ‘It’s your call’ campaign. But in order to bring the campaign to life at a local level, ROTHCO also produced an online film to engage Irish consumers and ultimately, invite consumers to take part in the campaign so that they could be in with a chance to flip the coin at Ireland’s pool games.
The idea behind the 'it's your call' campaign is a celebration of the unpredictable nature of rugby, so with that in mind Heineken hid Rugby’s biggest ever star, Jonah Lomu, in a tiny box in a Dublin pub. With a guest appearance from ex Ireland player, Shane Horgan who could have predicted what would go down…
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
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Producer:
Director:
Post Production:
Other credit:Agency Producer: Laura Ellis
Strategy: Shane Doyle, MCCP
Account Director: Grace Looney
Executive Producer: Andrew Freedman
Social: Eric Gasparro
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