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How Hetero?

How Hetero? | Stockholm Pride | Åkestam Holst
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basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Sweden
Style: Minimalism
descriptioncnen
Brief Explanation:
Brief: ”After ten years, we want to open up our selves and invite the public, and have a live debate. We want to create PR effects and use these to promote our theme". Solution: Everyone has a life on the Internet, everyone is open on the Internet, everyone leave traces on the Internet. The idea was to instead of creating a normal campaign site, we gave people something to talk about. We started the discussion with one simple question: HOW HETERO ARE YOU? Results: - More than 2,1 million unique visitors from 151 countries. - The world's most shared link on Twitter for two days in July. - For the first time ever, Stockholm Pride, became the most covered cultural event in Sweden during 2009.
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Brand:
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Account Manager:
Link:http://ourwork.se/howhetero_campaign/
awards
Cannes Lions International Festival of Creativity 2010
Bronze Cyber
Digitally Led Integrated Campaign/Best Digitally Led Integrated Campaign
New York Festival International Advertising Awards 2010
Gold Digital and Interactive
Gay/Lesbian Advertising
New York Festival International Advertising Awards 2010
Silver Digital and Interactive
Gay/Lesbian Advertising
EPICA (Europe's Premier Creative Awards) 2010
Silver (Finalist)
Media Innovation - Alternative Media
Eurobest - The European Advertising Festival 2010
Silver Interactive
Banners and Other Rich Media: Charities, Public Health & Safety & Public Awareness Messages
Eurobest - The European Advertising Festival 2010
Bronze Interactive
Banners and Other Rich Media: Charities, Public Health & Safety & Public Awareness Messages
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