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The Fake News Stand

The Fake News Stand | Columbia Journalism Review | TBWA
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basics
Industry: Media & Publishing
Media:TV & Cinema
Style: Minimalism
descriptioncnen
The spread of misinformation is a real problem: 1 in 4 Americans say they’ve shared propaganda online, and two-thirds believe “fake news” influenced the 2016 election. To confront people with the misinformation they’re spreading, the Columbia Journalism Review created the Fake Newsstand. We put sensationalized headlines from the Internet on the covers of what looked like real newspapers and magazines, and we distributed them at a kiosk in New York City. Each fake publication contained an insert that explained how to spot false news, prompting people to question what they were reading.
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awards
D&AD 2019
Wood Pencil Direct
Direct Response/Ambient
D&AD 2019
Wood Pencil PR
Use of Events and Stunts
D&AD 2019
Shortlist Direct
Direct Innovation
D&AD 2019
Shortlist Experiential
Out-of-Home
D&AD 2019
Shortlist Experiential
Public Environments
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