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Kung Fu

headlinecnen
Ask For More
basics
Industry: Non-alcoholic drinks
Media:TV & Cinema
Published:2002
Market:United States
Language:French
Style: Minimalism
descriptioncnen
Description / Synopsis


KUNG FU is one of the two thematic "ASK FOR MORE" spots of the year. It shows a young teenager who realizes his dreams and becomes what he ever wanted to be, a SHAOLIN monk.
This film traces ten years of a young boy's life and shows us years after years his training and his initiation to Martial Arts. It finishes with his 18th ceremony

Philosophy/Solution


"ASK FOR MORE" represents faithfully the worldwide teenagers nowadays' mentality. They don't search for stirring up or changing the world, as their predecessors. Their objective is to profit from what the life can offer them. The best is never enough; their credo: not to content oneself with the statu quo, but to wish always more.
"ASK FOR MORE" is more than an advertising idea, it's a real brand idea, symbol of this generation "ASK FOR MORE". It applies to every brand communications, it means: football, music and the whole promotions.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Director:
Other credit:Agency Producer Pierre Marcus, France Monnet
Recording Studio Barrera Prod.
Music Composer Ken Flanagan
Actor / Celebrity Nick Coletta, Matthew Mullins
Advertising Manager David Foulds Production Company Producer Tommy Turtle
Concept Vincent Behaeghel, Bernard Naville
awards
FAB Awards (International Food and Beverage Creative Excellence Awards) 2003
FAB Award
Non-Alcoholic Drinks
Cannes Lions International Festival of Creativity 2002
Shortlist
Non-alcoholic drinks
EPICA (Europe's Premier Creative Awards) 2002
Winner (Gold)
Non-Alcoholic Drinks
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