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Xbox Design Lab Originals: The Fanchise Model

Xbox Design Lab Originals: The Fanchise Model | Xbox | McCann Erickson
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basics
Industry: Toys & Games
Media:Design & Branding
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
Xbox Design Lab sells customised controllers, but at a high price point. So to take cost out of the equation, and increase sales, Xbox asked gamers to claim ownership of their controller designs. The more people buy a design, the more it earns. It changed behaviour, turning gamers into entrepreneurs. Sports teams, flags, current events, causes – all inspired designs. Gamers promoted their designs on social channels, and Xbox amplified them in-store, online and in ATL media leading to a 350% sales lift.
credit
Brand:
Agency:
Production Company:
awards
D&AD 2018
Graphite Pencil Direct
Direct Integrated Campaigns
D&AD 2018
Wood Pencil Direct
Direct Product & Service
The One Show 2018
Gold Pencil Print & Outdoor
User-Generated Campaign
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