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Blanket

Blanket | The Salvation Army | Leo Burnett
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basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:South Africa
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


As part of the Salvation Army's Winter Appeal for 2005, real blankets were used rather that poster paper with the message encouraging the homeless to use the blanket poster if and when needed.
credit
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awards
Cannes Lions International Festival of Creativity 2006
Silver
Fundraising & Appeals
Cannes Lions International Festival of Creativity 2006
Bronze
Pro Bono and Cause Marketing
Clio Awards 2006
Bronze
Product/Service
International ANDY Awards 2006
Bronze
Public Service/Non-Profit
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