KFC Suppertime Stories
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| basics | |
| Industry: | Food |
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| Media: | TV & Cinema |
| Market: | South Africa |
| descriptioncnen |
| This campaign, to promote the KFC Bargain Bucket, combines African storytelling with packaging design linked to built-in mobile technology. Bespoke bucket sleeves directed customers to a mobile app, where they could unlock original suppertime stories. When placed face-down on the table, the phone’s sensor automated the selected audio story, bringing the bucket to life with sound, light and vibration. |
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| awards | |
 | D&AD 2018 Wood Pencil Experiential Community Experience |
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