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Musical Chairs

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basics
Industry: Apparel, Clothing & Footwear
Media:TV & Cinema
Market:France
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


The spot focusses on the spirit of competitiveness within people. The commercial captures spontaneous games which draw out people's competitive nature in some unexpected environment. The entire audience and players at a Basketball game play musical chairs; eventually one player is left standing.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Director:
Editing:
Other credit:Account Executive Alexandra Pageau
Agency Producer Tieneke Pavesic, Annabelle Meyer
Editing Company The Whitehouse
Sound Design Company Scramble Sound
Editing Company Producer Jane Dilworth
awards
Cannes Lions International Festival of Creativity 2004

Cannes Lions International Festival of Creativity 2004
Gold
Clothing, Footwear, Accessories
Clio Awards 2004
Silver
Apparel/Fashion
Clio Awards 2004
Silver
Technique: Editing
British Television Advertising Craft Awards 2004
Winner
Editing
EPICA (Europe's Premier Creative Awards) 2003
Epica d’Or
EPICA (Europe's Premier Creative Awards) 2003
Winner (Gold)
Footwear & Personal Accessories
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