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With a Little Green Badge

headlinecnen
Cruelty to children must stop. Full stop.
basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
How do you advertise an issue that people naturally want to turn away from?
Don't show them abuse; lead them to imagine it. Saatchi & Saatchi and the NSPCC developed a campaign, linking accessible icons of childhood with sounds of child abuse.

The result? a 33% increase in awareness of the issue and 600,000 people singing the FULL STOP pledge - many of whom have gone on to become active fundraisers and campaigners.
credit
Brand:
Agency:
Other credit:Actor / Celebrity Ewan McGregor
awards
IPA Effectiveness Awards 2000
Winner
4-Star
Latest Updated
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Sponsor