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I Wish My Son Had Cancer

I Wish My Son Had Cancer | Harrison's Fund | Archibald Ingall Stretton...
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basics
Industry: Public interest & Non-profit
Media:Print
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
Harrison Smith is six. He has Duchenne Muscular Dystrophy. There's no treatment, no cure and little hope. His Dad, Alex, set up Harrison's Fund to raise money for research. Not easy when no-one's heard of DMD, and you've got no budget. So he asked us to help. The Evening Standard offered space. It was a start. Then Alex told us something in passing. Something shocking. That sometimes, he wished his son had cancer instead. A disease people knew of. That was treatable and, possibly, survivable. We knew it would make a powerful story. With huge viral potential. So we ran it.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Other credit:Head Of Copy: John Vinton
awards
Cannes Lions International Festival of Creativity 2014
Bronze Press
Copywriting
D&AD 2014
Nomination Writing for Advertising
Writing for Press & Poster Advertising
Golden Award of Montreux 2014
Gold Medal Print Advertising
Non Profit
The Kinsale Shark Awards 2014
Gold Print/Ambient/Outdoor
Print - Best copywriting
The Kinsale Shark Awards 2014
Silver Print/Ambient/Outdoor
Print - Charities & trusts
The Creative Circle Awards 2014
Gold Craft
Craft, Best Copy, single
The Creative Circle Awards 2014
Silver Craft
Best Charity/Public Service Press
Mobius Awards 2013
Mobius Print
Charitable / Non-Profit Organizations
Mobius Awards 2013
Certificate Print
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